We focus on adding value by delivering consistent, connected and cohesive marketing communications campaigns. To do this Marketing Solutions is aligned around four service areas: strategy development & insights, content marketing, influencer relations, & digital marketing communications.
STRATEGY DEVELOPMENT & INSIGHTSTHE FOUNDATION OF COMMUNICATIONS
Understanding a customer's markets and its strategies establishes the foundation on which the strategic communications plan is built. Once created all marketing communications activities flow from the strategic plan and are measured against its objectives.Various elements of research are employed to provide insights for the development of the communications plan: from monitoring competitive positioning, industry trends and customer persona messaging to customer journey communications.